Practical business insights for small business owners
A bakery owner in Thanjavur called me right before Diwali last year. Panicked. A new bakery had opened across the road. He had already drafted his festival mess...
A jewellery shop owner in Karur showed me his billing software last week. 1,200 new customers in 6 months. Repeat customers in the same period? 47. He was spen...
A hardware shop owner in Karur called me last week. He was confused. His Google reviews were 4.6 stars, no complaints in the last 3 months, but his daily footfa...
A textile wholesaler in Karur called me in March 2020. Lockdown hit. His shop was shut for 6 weeks. He had 8 staff, godown rent, electricity bills piling up. Ca...
A sweet shop owner in Coimbatore showed me his sales numbers last month. Gift orders had jumped 60% in eight weeks. No new ads. No price change. Same shop, same...
A hardware store owner in Karur called me last month. He was spending Rs 8000 every month on Facebook ads. Roughly 50 customers walked into his shop every singl...
A saree boutique owner in Erode told me last month she pulls in 20+ new customers every month without spending a single rupee on ads. I asked her how. She sai...
A mobile accessories store owner in Erode showed me his Diwali offer last year. 30% off on bluetooth speakers and chargers. He ran it for 28 days. His shop is r...
A hardware store owner in Salem called me last month. Hes been buying from the same paint supplier for 9 years. Loyalty, he told me. The man came to his daughte...
A jewellery shop owner in Kanchipuram showed me his Google reviews last month. Three 1star ratings in one week. He was furious. "These customers never said anyt...